ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Animals

Leading Your Web Designer to SEO

Author : Christian Nielsen
Many SEO projects involve taking a site that has already been built and changing or adding optimization elements to help the site rank well in the search engines. For a site that has already been built, the web designer is usually not involved in the process.

However, there are two situations where the designer should be very much involved in the SEO process: when a new site is constructed, or when an old site is being redesigned.

When building a new site, the SEO consultant should be involved as the site concept is being developed. The perspective of the SEO consultant is much different from that of the design team and the site owner. The SEO understands that a balance of keyword phrases and well-written marketing copy is what helps the site attract traffic and convert visitors into buyers. The SEO can also provide advice on the best way to add new content. For example, a site that is about food will draw many visitors if it has a section that offers recipes, and a site about music will see many more visitors if it also offers MP3 music files.

More importantly, the SEO can provide advice on how to best construct the site. SEO consultants understand that sites which have 100% of the content in Flash, or which use frames will pose problems during the optimization process. The consultant will also understand how to overcome some of the SEO limitations that dynamic sites pose.

When the design team is aware and involved in the optimization process from the beginning, a site can be optimized “from the ground up” as it is being built, which will involve less time spent by the SEO consultant later. This can also provide a level of optimization that is often not practical after a site has already been constructed.

When keyword research is completed before the site construction has started, designers can use them when they create new pages and graphics files in order to derive the benefit of keyword-rich file names. e.g., Instead of using words like “logo” and “header,” the designer can choose keywords that are more descriptive. The SEO can also provide a basic Meta tag set which can be used for the site. By including the Meta tags in the site templates, the work of editing each page later can often be avoided.

What about redesigns?

The first and foremost role the SEO has when a site is being redesigned is to ensure that the web designer doesn't change all the page names when performing a site update. Otherwise, when the new site is launched, the traffic to the site may substantially drop off when people click on search engine listings that no longer exist.

To combat this phenomenon, the consultant will advise the designer to re-use the old page names as much as possible. If that's not possible, there are two ways to deal with this problem:

1)A custom 404-error page can be installed to inform the visitor that the page(s) no longer exist and present them with several options to continue into the site.
2)Redirection pages can be set up which use the old page name and an informative message for the visitor. The pages should offer one or more clickable links, and might include a timed-redirect that should be at least 30 seconds before taking the visitor to the page with the new name.

The second option is more desirable, since it allows the search engine to note the change, follow the link to the new page and add it to its index at some later point. And of course, if new pages are added, or the filenames have to change, it provides a chance to use filenames that can be optimized with keyword phrases.

Just as you are unlikely to turn an SEO consultant into a web designer, you can't turn a web designer into an SEO. However, SEO consultants and designers should work together to bring all of their skill sets to the table. The SEO needs to understand that graphic images can be very important in the visual appeal of a well-designed web site, just as the designer needs to understand the benefit of having a home page title that says more than just “Home.”


ABOUT THE AUTHOR


Christian Nielsen is the owner of Nielsen Technical Services , which provides Internet consulting and SEO services, including the optimization of
dynamic database-driven sites, and Blog optimization.
The company maintains a policy of answering questions from clients and potential clients, even if they are just "tire kickers", and has a Blog that can be seen at NielsenTech.Blogger.com which deals with (mostly) search engine related-issues.



Spam emails More free articles

Related articles


  1. Lower Your Veterinarian Costs And Increase the Longevity of Your Pets Lives By Doing Natural Prevent
  2. How You Can Prevent Your Puppy From Jumping On People, Tugging The Leash And Roaming Around Dangerou
  3. The Other Ways To Reward And Keep Your Dog Motivated Other Than Food And How To Keep Your Dog To Sta
  4. Dog Training - Discover What Training Is The Best Way And Foundation To Accomplish Many Types Of Dog
  5. Your Pet's Health - What Every Pet Owner Should Know
  6. Your New Puppy: Must Haves For Your Dog
  7. Your Cat's First Vet Visit
  8. You Can't Fool A Horse
  9. "You Are The Greatest Teacher"
  10. Wooden Bird Cages
  11. Why The Horse's Eye's Are So Important When Training
  12. Why Pet Odor & Pet Stain Removal Products Works Only Sometim
  13. Why Contract the Services of a Professional Pet Sitter for Y
  14. Who's Fault Is It When The Horse Has A Bad Habit?
  15. White Spot (Ichthyophthirius) in Tropical Fish
  16. Where's the Meat in my Pets Food?
  17. What's The Best Dog Toy For Your Adult Dog?
  18. What You Should Know About Your Puppy And Play Biting
  19. What you Need to Know about Cat Food
  20. What Are Bottom Water Tropical Fish?
  21. Weave of the Gods: The Real-Life Golden Fleece
  22. Weaning A Bottle Fed Kitten
  23. Unpacking And Acclimatizing Your New Discus Fish
  24. Understanding the Language of a Pet Bird
  25. Tumors in Tropical Fish
More related feeds
Search engine optimization (SEO) The most important term.
When you talk to your web-designer or SEO expert about SEO they should talk about an number of key areas that will help your web-sites connected to SEO. Here is a list of some key things that your web designer or SEO expert should ...

Web Designer, Meet Search Engine Optimizer
When working with a designer, you should ask them what their strategy is for maximizing your search engine exposure. While designers do not have to speak fluent SEO, they do of course need to know what not to do to your web site so that ...

Improve your Search Engine Ranking
For example, if you sell vitamins, you would want to improve your ranking for the phrases BUY VITAMINS or BUY VITAMINS ONLINE. To optimize your website for your chosen keywords, you should either hire a web designer that has experience ...

List of SEO Articles
First in Google using SEO How? from USA to other parts of the world; Need a new Website Designer email us; your webdesigner or webhost are you unhappy with t... SEO with a breastfeeding website. Parameter cool SEO software (Free) ...

How to Choose a Web Developer
I hope this helped you in your quest for a new or better web site designer. Telablue is a web design and SEO firm. We serve customers by offering web design built around search engine optimization (SEO). ...

Roundup Thursday for the Week of 8/24/08
Worth, TX, is a web designer, SEO, and "Wordpress fanatic" who works for Lead Maverick in Addison, TX. Do you like this post? Yes No. Read Original Post Here. Add to Yahoo Add to Google Furl this Add to Spurl Save to Del.icio.us Digg ...

How To Lower Costs And Build Quality Relationships With Vendors
Instead of getting your graphic designer to design a specific layout for your one e-Book, why don’t you just get them to design a template you can use to every other e-Book you develop? This is a different way about going things - the ...

It’s the keywords that your consumers use…
Common SEO trap. Another very common and tempting thing to do is to guess, using your own words and inside knowledge as to what website visitors might use to find you. Don’t do it. I don’t care what words you use to describe yourself or ...

Roundup Thursday for the Week of 8/24/08
Ian Lurie analyzes each political party's convention website and crowns the RNC site the winner. Damnit... Rae Hoffman has a great post detailing how you can pimp your Wordpress theme for your users. Top Rank SEO has an archive of ...

SEO Primer - 7 Basics of SEO
How you started with Search OptimizationThis article is that the new web designer or entrepreneur who wants to get a good placement for its Web site in search engines, but doesn? He knows how. Let's take a look at 7 Basics of SEO below. ...

 


 

© 2007 articlesreader.com - All Rights Reserved