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Home::Advice

The Use of the Fashion Model's Zed Card

Author : Jason Ramirez

The Use of the Model's Zed Card

A Zed Card (Comp Card, Zed Card, or Model Card) is the number
one marketing tool for a model. They serve as a model's
portfolio, business card and interview. A comp card typically
contains a collection of 2 or more pictures and the models basic
stats - height, eye color, etc. - printed on 2 sides of an 8.5"
x 5.5" piece of card stock (12 pt stock.) Comp cards have been
around for many years as the essential marketing tool for a
model and they will retain this standing because they are an
inexpensive way to effectively and professionally showcase a
model's ability. Composite cards are used on three major levels
- they are used at first by models, then by agents and lastly by
the agent's clients.

Level 1 - Models use composite cards to promote themselves to
modeling agents. When a model attends an open call they will
typically meet with the agent, have their portfolio reviewed and
briefly be interviewed. Open calls are mostly busy, so not a lot
of time can be dedicated to each person trying out. When the
interview is over, the model leaves their composite card behind
- never their portfolio. When the open call is over the agents
will gather to discuss the turn out. This is where the composite
card comes in to play. When the agents are discussing who they
liked and didn't, they can refer to the composite cards. This
card is the only reference that the agents have to your
portfolio and ability. A good card is going to leave a much
better impression of professionalism, experience, ability and
expertise than a snap shot or nothing at all.

Level 2 - After a model has been contracted with an agency, it
becomes the agents responsibility to market the model (that
doesn't mean the model should stop promoting themselves.) You
will notice that agencies usually displayed their comp cards in
racks on their walls. This is done for the same purpose that an
art gallery displays art work. The intention of displaying the
composite cards is to give any visiting client a visual catalog
of the talent that are available, and in turn making the
modeling agents task of finding materials and promoting their
models easier. Although this aesthetic pleasing display is this
an effective method to boost bookings, it is not the primary
marketing method. Agents primarily send composite cards via mail
to photographers, producers, art directors, magazine editors,
other modeling agents, and many other potential clients.

Level 3 - This stage is for the ones who pay the bills -
commonly referred to as the "clients." Once the comps have been
sent to the clients, it is entirely in their hands to decide who
they want to use. Yes your agent should put some good words in
for you, but ultimately it is the clients decision. From this
point the client may choose you directly, or they may want to
meet you. But either way they are going to pursue you further
only because they have seen your look - and this is almost
always first seen on your composite card. Clients usually retain
an index of all of the cards that they have received so they can
refer to a visual guide when selecting models. Some clients may
have anywhere from 100 - 1000 models indexed in their company.
This is why you need a good, professional comp card that makes a
great first impression.

The ultimate success of a comp card is going to come down to the
quality of the photography that appears on it. The quality of
the photography stems from the quality and talent of the model
along with the professionalism and creativity of the
photographer and his or her team. The better your photography
is, the better your zed card will be. On the front of your card
you will want an eye-catching shot that sets the stage for the
type of model you are. For markets like Minneapolis, San
Francisco, and Kansas City a smiling shot works great since
these are commercial markets. However, markets like New York,
Los Angeles and Paris will be best approached with a high
fashion photo on the front.

Most importantly good production is key. Good production will
make your photos look better, and bad production will bring the
quality way down. Bad production makes you look as
unprofessional as bad photography.

For more modeling articles search this web site further or check
out: Zed Cards | Comp
Cards or www.icompcards.com and
click on the resources section

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