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Home::Advertising

Advertising makes the world go around.

Author : Derek Miller

Have you ever thought of this? Every business in the Fortune 500
list of companies started out as a small business. Let's take
one of the biggest, Microsoft, which currently enjoys revenues
of $36.84 billion dollars per year. This is an income in excess
of most nations of the world. Microsoft started only 30 years
ago, when Bill Gates left Harvard in his junior year to start
the corporation. His dream was that desk top computers would be
available for every office and home, and what's more there would
be easy to use software to fuel this revolution and bring it
within the grasp of most people the world over. This is indeed
what he and he Microsoft Corporation have achieved, so much so
that he and his wife, Melinda, have been voted amongst Time
Magazine's top personalities of the year 2005. That indeed is a
success story! You can offer the best product or professional
service on the entire planet, and yet if
nobody has heard of whatever it you have brought to the
market place, then nobody is going to buy whatever it is you
have to sell. True, a few people, maybe your friends and family
know about your successful venture and gradually word will
spread, but that is a long and time consuming process which will
probably see you, like many small businesses go out of business!
To be successful you need to get the word out to people who
would be interested in buying your product or using your
service. This is what marketing is all about and the key to
marketing is advertising. Good advertising is an accomplished
skill. Let's face it twenty year ago, very few people drank
bottled water. Today, wherever you go in the world you will see
the ubiquitous plastic bottles on shop counters or clutched like
fashion assessories as somebody walks down the street. This
revolution has meant that something that flows out of your
kitchen tap at relatively low or no cost to yourself has now
become a huge international business. How can this be? Very
simply the huge growth in bottled water sales is due to good
marketing and brilliant advertising.

Remember, too, that it was the Coca-Cola Corporation that turned
Santa Claus into a bewhiskered, jovial old cove dressed in red.
Prior to1929 Santa Claus was to be seen garbed in green, but
when Coca-Cola marketing department gave him a make over he
appeared in the same shade of red as that of the Company itself.
Now, that changed the thinking of children and not forgetting
adults through the ensuing decades. Of course Coke sales
benefited enormously as a result of a mind altering advertising
program. Isn't it time you thought of how to get your message
out effectively?

Interested in this subject? Try this link for more of the
same

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