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Home::Advertising

The Marketer's Dream

Author : Gloria

I have a 12 year old who is a marketer's dream. She likes
anything better if the packaging looks expensive.

She loves expensive looking sodas, Gatorade and juices. We
always have to buy the most expensive conditioner and shampoo.
You can imagine what shopping for clothes is like.

The other day, I found a cereal she really liked: Kellogg's
Raisin Bran Crunch. She finished it off in two days. I found a
store brand that was essentially the same thing, but you guessed
it she didn't want to try it. So, I tried my own little
experiment (remember the Coke /Pepsi Challenge?). I removed the
inner packet from the store brand and put it in the Kellogg's
Raisin Bran Crunch box. Do you know what happened?

She didn't notice the difference. She finished that box off in
just a few days also. This certainly illustrates the power of
advertising! Although kids are easily lured in by advertising
and packaging, I will venture to say that we all fall prey to
this quite often.

Check out my site http://www.writingup.com/blog/gloria812tennis

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