ArticlesReader.com Menu
Newest Articles
Most Viewed Articles
ArticlesReader.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Home::Advertising

Increase Customer Frequency

Author : Robert Boduch

Repeat business is the key to ultimate long term success in any
business.

Your goal as entrepreneur or business owner is to turn every
first time customer into a life-long customer. However, in order
to maximize the value of that customer, you need to encourage
regular purchases on an on-going basis.

Encourage customers to come back frequently with special sales,
events, frequent-buyer programs, credits towards gifts, unique
offers or reminders.

In order to make this strategy work best, you need to buy aware
of your customers preferences, buying patterns and styles. It's
very different between industries as well as individual
customers. A window contractor might only buy regular supplies
once every 4 months. So if you're supplying this outfit with
screws, caulking, glazing tape, and the like, you'd better be
aware of their buying habits, or else you'll be wasting your
efforts and probably annoying them at the same time, by not
being aware of their preferances.

Keys To Success

Constant communication is vital. You want to establish a
relationship and to do that you need continuous contact. Keeping
in touch with your customers on a regular basis helps them
remember the benefits they get from doing business with you.
Whenever you're holding a special sale or event of any kind, be
sure to inform all customers and prospects on your list.

You may have to notify them more than once to get them to show
up. Keep your clientele informed about new stock arrivals,
upcoming sales, what's hot and what's not, special guest
appearances, seminars, expansion plans, new store openings, etc.

Enticing offers are critical to response. Even the best
customers won't show up repeatedly if there's not something new
or unique or special for them. Make it interesting, inviting and
difficult to ignore.

Examples

To renew the buying relationship on a frequent basis, determine
the best means of connecting with your customers. A wholesale
foods supplier serving cafeterias, lunch counters and
restaurants, should be marketing on a weekly (or daily) basis,
featuring limited-time specials at reduced prices.

A computer retailer on the other hand, wouldn't want to contact
customers every week. Perhaps a quarterly newsletter would work
better in that scenario.

Holding a special event? Try sending invitations out to your
customer list. If you hold several sales or special events
throughout the year, create a calendar of special events that
you can send to give customers advanced notice of those
important dates.

The air miles program has become very successful at increasing
customers buying frequency patterns and developing loyalty. The
lure of getting a free trip to some exotic destination is enough
to generate tons of excitement and increase the number of
purchases.

Coffee Time Donuts offer another way to get you coming back to
enjoy their brand of coffee. When you buy a coffee, they give
you a club card that you present with each visit. After buying
10 coffees, you get one free. Then, you start on another card.
It's using credits to build repetitive purchases.

How?

Building a database and developing ways to keep in touch with
customers and prospects is a good place to start. Then figure
out some enticing deals you can create and a way to communicate
the value of these deals to those most likely to be interested.

More resources at www.makeyoursalessoar.com

Spam emails More free articles

Related articles


  1. Non-profit Coupon Books and Coupon Mailers for Small Businesses
  2. Advertising Your Holistic Business
  3. Direct Mail = Your Money, From Printer to Mailbox to Trash!
  4. The Importance of Your Business Card
  5. Differentiate Yourself And Attract More Attention, Sales, and Profits
  6. More Cheap Tricks for Promoting Your Business
  7. Nine Power Words To Punch Up Your Ads
  8. Push vs Pull Advertising
  9. Create Your Dynamic Elevator Speech
  10. Online Classifieds
  11. The Secrets of High Money Classified Ads
  12. Five Characteristics of Highly Successful Advertising
  13. Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
  14. How To Write Super-Effective Ads and Sales Letters!
  15. How to Write Great Headlines
  16. Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
  17. How To Create A Better Brochure
  18. Adding Art to Business Spaces
  19. The SKINNY on Newspaper Advertising
  20. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
  21. The Shrinking Ad Dollar
  22. The Future of Voiceovers: Hold Your Tongue...Possibly Forever
  23. 2005 Super Bowl Ads... Winners and Losers
  24. Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
  25. Trade Writing - For Cash!
More related feeds
Speech Rec: The New Leader of Automated Voice?
Implemented right, speech rec, along with the text and web applications can cut costs and maintain if not increase customer service satisfaction and retention. Yet while speech rec technology has come a long way, it still places ...

Is "Small Ball" A Good Online Marketing Strategy?
New cold customer acquisition – the grand slam – is going to be harder. New tactics are needed. Squeeze another few dollars out of the loyal customer. Increase the frequency of that traditional twice-a-year shopper to a quarterly habit. ...

Increase Customer Frequency
Increase Customer Frequency by: Robert Boduch. Repeat business is the key to ultimate long term success in any business. Your goal as entrepreneur or business owner is to turn every first time customer into a life-long customer. ...

be big the bottom ” wireless wide band to use
But in the Olympic Games populace product aspect, the handset video frequency, the handset Olympic Games official website, the Olympic Games quick news and the facility guidance is takes the key service to promote to the handset user. ...

The History of CRM — Moving Beyond the Customer Database
tracking of customer activity and spending patterns. CRM was now being used as a. way to increase sales passively as well as through active improvement of. customer service. True CRM comes of age. Real Customer Relationship Management ...

Increase Your Efficiency - Email Marketing
Building model of marketing in the medium to long term, so as to increase customer confidence in their comparisons. This will decrease the rate of cancellation of registration. 4. Use a auto responder (even type smart) is certainly a ...

be big the bottom ” wireless wide band to use
In the 29th session of Qingdao Olympic Games sailing ship match, will use China to move “the wireless video frequency for the first time with the biography” the technology, this technology not only realizes the referee to enforce the ...

Safeguard your business during a recession with Improved CRM
So, now might be a good time for you to do a survey and better understand the profile of your customer as well as identify who makes up your most valuable customer segment (by profitability, frequency of purchase, share of wallet, etc. ...

Is subscription-based book publishing a viable alternative?
Allows niche publishers to serve very specific audiences. For example, a publisher that specializes in science fiction novels can market directly to a specific customer base. This will also help increase customer loyalty. ...

Rethinking The Oil Change Business Venture
Not what they need, so I see a frequency problem issue brewing and people waiting 5-6-7 thousand miles between changes. So I believe that if an oil lube bay is not already attached to another reason to frequent the facility it will soon ...

 


 

2007 articlesreader.com - All Rights Reserved