|
Home::Advertising
Hit Them With Benefits
Author : Mike McDaniel
More about advertising from BIG Mike McDaniel It makes no difference what media you use to
advertise, the rules are the same. Benefits,
benefits, benefits. Advertise benefits and your advertising will be a
success. Take a poll, they don't care about car
dealers, banks or tire stores. All they care about
is "What's in it for me?". The fact that your dealership has been number one
in the mid-region for 3 straight years is not
advertising - it is bragging! Explain what you have done for others. Tell what
you can do for them. Remember the rule - it is
always about them - not about you! Look at the
advertising around you. Egads! Most of it is
about the advertiser. Especially that 20 foot
mug shot of the car dealer on the billboard. Think benefits and you have a leg up on
advertising that works, rather than advertising
that gets the neighbors to say "Hey, I saw you on
the billboard", or "..saw your picture in the
paper again." Trust me, strangers won't mention
your picture. And that giant billboard pic won't
bring a sole through the door or get them to buy
your product. The reason you see so much bad advertising is that
"ego" sells and the newspapers and billboard
people know it. You even hear people who can't
read stumbling through their own radio
commercials. Three friends mention it and they
think the advertising was a success and sign up
for more. You don't need a picture of your building, you
need a description of what is inside and what it
can do for me. Don't tell me you have the largest
selection, or latest styles and colors. Tell me if
you don't have it in stock you can get it
overnight. Don't tell me you have 20 years'
experience. Tell me you'll show up on time, smell
good and fix my toilet, or I don't pay. For more about advertising, get my article
"What The Newspaper Ad Person Won't Tell You"
Send blank email to my article-robot.
Mike@BIGIdeasGroup.com Let the other guys flush their ad money with giant
pictures of the staff, or TV commercials with the
grand kids shouting a slogan. You concentrate on
WIIFM, What's In It For Me, and your advertising
will work harder for you.  http://ezinearticles.com/members/mem_pics/Mike-McDaniel_2439.jpg" border="0" alt="EzineArticles Expert Author Mike McDaniel"> ©2005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small
Business Consultant with over 30 years experience,
http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net Spam emails More free articles Related articles
|
More related feeds |
[fname] Your October Member Newsletter
Too often, an individual or business's insurance broker has not kept them properly up-to-date on all the benefits available to them. While commissions are often less due to lower premiums, an agent is obligated, by a legal fiduciary ...Another hit for the Ron Paul fans: A second incoherence of ...
He could not be accused of padding his theory with the means for saying “wait, wait—it will still pan out,” every time a critic notes that the promised benefits have not arrived. Or so it might seem. In truth, we don’t know what “no” ... Internet Marketing - 7 Critical Steps of the Buying Process
Once a prospect completes their research, they start to narrow down their choices by eliminatin out the options that won’t work the best for them. They will consider the benefits and the merchants to make sure they know what they are ... Top 3 reasons it pays to be a product vendor.
The third major benefit of being a product owner is that even if the visitor does not buy immediately, you have the chance to get them onto you mailing list with the offer of a free gift or some specialized information. ... On "being yourself"--part 2 (finally!)
They might also mean, "The benefits of having you around don't outweigh the benefits of behaving in ways you don't like." Ouch! And then of course there's, "I'm terrified of being rejected, so I will pretend I don't care about anyone's ... General discussion :: RE: John Hollinger's PER Projections
Stuckey at 50% mid-range attempts but only hit 35% on them. I'd push to curtail his use of the mid-range. Go all the way for the close shot or foul young man. 24% on the 3 point shot doesn't make that a good option yet. ... Hope for defeating Obama An email from PHForAmerica.com Our TV ad ...
We hit them back with a press release [see attached] detailing where our ads are airing now and on which shows [if you are unable to open the attachment, please write back and we'll send it in the body of another e-mail]. ... Obama or McCain Are Not Good For Our Profession
His official reported income is $207000 per year plus a benefit package of $27000 per year. He has a staff under him of which the top 7 people make anywhere from $172231 with benefits of $35047 down to $66018 with benefits of $11276. ... Obama To Hit McCain For "Erratic And Uncertain Leadership"
And we should extend expiring unemployment benefits to those Americans who've lost their jobs and can't find new ones. I've been fighting for this plan for months. My opponent has said nothing. And that is the choice in this election. ... The Benefits Of An eBay Business During The Credit Crunch
An online business can be started with very little capital. To set up this type of business many households already have the main tools to enable them to do it. These main tools are a personal computer and an Internet connection. ...
|
|
