PR: Let's Cut to the Chase If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Publicity: Financial Planners That Get It Follow One Rule Advice about business and life often gets around to one of those “80-20” rules. Business Growth for Financial Planners in Five Easy Steps Attracting new business: sometimes it happens by luck, sometimes by referral. Publicity for Financial Planners--Eight Tips For Success Individual financial planners can outscore bigger competitors and gain market share with publicity. Publicity: A Financial Planner's Best Marketing Friend There’s an old African proverb:“If you think you are too small to make a difference, try sleeping in a closed room with a mosquito. Public Relations Primer, Part I: Packaging Your Story for the Media Imagine you’re in the breakfast cereal business. Public Relations Primer, Part II: Five "Do's" 1) Package your story. Public Relations Primer Part III: 10 Don'ts There are all kinds of smart moves professionals can make to raise their media visibility. Killing Them Softly The world has woken up to ethical issues in corporate governance & accounting practices. What Kind of PR Makes Sense? For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates behavior change among your key outside audiences that leads directly to achieving your managerial objectives? And does so by persuading your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?What we’re talking about is the kind of PR that lets you do something positive about the behaviors of those external stakeholders of yours that MOST affect your organization. The Most Important PR In America Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. Managers and PR: One Thing Is Clear As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Managers, Which PR Is Right For You? An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Right PR Focus A Powerful Advantage Powerful is a strong word. How to Keep PR Working for You Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. Gaining Free Publicity Through Press Releases One of the greatest ways to promote your product or service is with publicity. Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time Public relations writing when writing press releases can be a real challenge. Starting A Publicity Program Successful buisnesses know that media attention reaches consumers better than advertising can. Why News Releases Fail Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). How PR Helps Fiercely Competitive Managers Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Etymology- How Words Change Over Time Etymology is the study of the origins of words. The Worst PR Mistakes For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Your Organization: What Role PR? As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR effort should concentrate on delivering what you really need?For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization?PR that uses its fundamental premise to deliver external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives?And PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?What fundamental PR premise are we suggesting as your new action blueprint? People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. PR: What's the Point? Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Media Contact Lists and How to Build a Fantastic One I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it’s going to be the last. Why PR is a Vital Force Because it can alter individual perception and lead to changed behaviors. What Many PR Users Ignore Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. Public Relations' 8 Fix Factors I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Managers Who Tap Into PR's Value Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. PR Essential to Your Success Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.

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