Graphic designers are artists with immense knowledge of how to make a webpage, advertisement, or application look beautiful. Website visuals are a hot topic, and everyone wants great visuals, as it attracts more users and increases their engagement level.
But if you are reading this article, it is obvious you have no degree in designing, and you are not aiming to get one either. If so, then here are some tips that will help you design visuals for your website and blogs.
Once, you nail these tips on software of your choice; you will certainly be able to create decent graphics.
1. Focus on a great color palette
Great designs have the best colors, and that is not coincident. It is a choice, and if you want great visuals for your website or app, then you have to choose the color palette carefully.
Every color is associated with different emotion like blue with soothing and red with boldness. To select a palette, make sure you know your brand, business, and consumers. It will help you make the right decision.
The color palette should have only 2-4 colors more colors only confuse the consumers.
2. Don’t copy other designs
Yes, you are an amateur, but copying designs of other brands can still harm your reputation. Taking inspiration from others can help you get a gist of what you are supposed to do.
It goes for templates too, there are numerous templates available online, but still customizing it is a great tip as someone or the other can be using it.
3. Make use of white space
Whenever you design graphics for a webpage or something, make sure you use white space. If you use too much color, text, graphics, or banners, the page becomes a mess. It looks cluttered and people find it irritating, and your bounce rate will increase.
To make sure this doesn’t happen, use white space. It will help your brain take a breather, and see more images and other important stuff.
4. Use limited fonts
Limit yourself to one or two fonts as it makes it easy to find two typefaces that work best with each other. Also, experiment with different typefaces and fonts, but select the one that is readable and understandable. The size of the font should also be big enough that a person can read it easily on mobile and other devices.
5. Align your images and other visual objects
When you provide alignment to your images or other visual objects, it makes them look presentable and less cluttered.
6. Use letter spacing between elements
A webpage has so many elements that if you don’t respect the space between them, it will look messy. So, provide proper letter spacing between every element. Make sure it is perfect as too much spacing will make the letters look de-attached and too little will make them unreadable.
7. Contrast between background image and elements must be there
When using a background image, ensure that it is in contrast with the colors and font of the text and other elements. Make sure it is clean, clear, and crisps, otherwise your important details will get lost.
8. Simplicity is the best
Keep the graphic design of your page or app simple. Follow the basic rules, and ensure that every element present on the page/app is relevant. Also, keep the no of font, images, and other graphics to a minimum.
9. Experiment with symmetry
You can also make use of vertical and horizontal lines to give emphasis to a certain design or element.
10. Learn from your mistakes
Keep trying out different fonts, colors, and so on until you feel like you have the perfect graphic. Don’t worry about making it worse as there is always the option to go back. Just don’t make the same mistake again.
Here’s hoping these tips help you in a tough situation like one where you cannot afford a designer. Or you want to design your visual elements on your own. Canva is a great tool for designing graphics for a non-designer.
Pro Tip: A small certification for people who love designing or need it frequently will go a long way.